{"snapshotDate":"2026-10-20","releaseId":"465e0259274b1b15","data":{"id":"opennana-16170","sourceId":16170,"order":7585,"titleZh":"海飞丝超高端快消品社交媒体广告设计","titleOriginal":"海飞丝超高端快消品社交媒体广告设计","category":"opennana","model":"ChatGPT","modelShort":"ChatGPT","modelGroup":"gpt","prompt":"Prompt : HEAD & SHOULDERS\n\n\"CONFIDENCE STARTS AT THE SCALP\"\n\nFORMAT\n\nUltra-Premium FMCG Social Media Advertisement\n\nVertical 4:5\n\nInstagram Hero Creative\n\nCommercial Product Advertising\n\nAgency-Level Art Direction\n\nBehance Front Page Quality\n\n8K UHD\n\nHyper-Realistic\n\nPhotography × Graphic Design Fusion\n\nZero AI Slop\n\nZero Generic Product Mockups\n\nZero Floating Product Renders\n\nCORE STRATEGY\n\nThis is not a shampoo poster.\n\nThis is a confidence-driven Head & Shoulders campaign where the product is actively being used, creating instant trust and product relevance.\n\nThe design must feel like a global campaign created by P&G's internal creative team in collaboration with Pentagram and Wieden+Kennedy.\n\nThe moment someone sees the ad, they should immediately understand:\n\nAnti-Dandruff\n\nClean Scalp\n\nFresh Hair\n\nProfessional Quality\n\nVISUAL COMPOSITION\n\nMassive Head & Shoulders bottle positioned as the dominant hero element occupying approximately 45% of the composition.\n\nTwo realistic wet hands holding the bottle naturally from the bottom and side.\n\nHands covered with authentic shampoo foam and soap bubbles.\n\nTiny water droplets visible on fingers, bottle surface, and skin.\n\nBottle angled slightly toward camera to maximize branding visibility.\n\nNatural pressure marks on fingers gripping bottle.\n\nVisible moisture and shine on packaging.\n\nEntire composition built around the iconic Head & Shoulders color palette.\n\nBACKGROUND DESIGN\n\nRich Head & Shoulders deep blue gradient background.\n\nSoft white shampoo bubbles floating throughout scene.\n\nLarge blurred foam elements in foreground and background creating depth.\n\nLuxury commercial lighting bloom.\n\nSubtle water splash particles suspended in air.\n\nPremium glossy reflections.\n\nNo bathroom environment.\n\nNo distracting scenery.\n\nPure advertising-focused studio setup.\n\nPRODUCT PRESENTATION\n\nAuthentic Head & Shoulders Anti-Dandruff Shampoo bottle.\n\nLabel perfectly visible.\n\nPackaging ultra sharp.\n\nMicro-details visible.\n\nRealistic plastic reflections.\n\nCondensation droplets.\n\nPremium commercial retouching.\n\nTEXT HIERARCHY\n\nTop Left:\n\nOfficial Head & Shoulders logo\n\nPrimary Headline:\n\n100% DANDRUFF FREE CONFIDENCE\n\nLarge bold premium typography.\n\nSecondary Headline:\n\nClinically Proven Scalp Protection\n\nBENEFITS SECTION\n\nPositioned on right side.\n\nMinimal premium icon system.\n\n✓ Removes visible dandruff\n\n✓ Healthy scalp protection\n\n✓ Long-lasting freshness\n\n✓ Dermatologically tested\n\nTypography clean and highly readable.\n\nGRAPHIC DESIGN SYSTEM\n\nApple-level minimalism.\n\nNike-level visual confidence.\n\nP&G-level product communication.\n\nStrong visual hierarchy.\n\nPerfect negative space.\n\nLuxury FMCG layout.\n\nMobile-first readability.\n\nEvery element aligned to a professional advertising grid.\n\nLIGHTING\n\nHigh-end commercial beauty lighting.\n\nLarge overhead softbox.\n\nPremium edge lighting around bottle.\n\nControlled specular highlights.\n\nNatural shadows.\n\nLuxury product reflections.\n\nSoft glow around hero product.\n\nCAMERA\n\nHasselblad H6D-400C\n\n85mm Lens\n\nf/4\n\nISO 100\n\nStudio Commercial Photography\n\nUltra Sharp Focus\n\nProfessional Advertising Retouching\n\nCOLOR PALETTE\n\nHead & Shoulders Blue\nPure White\nSilver Highlights\nClean Aqua Accents\n\nMOOD\n\nFresh\n\nClean\n\nTrustworthy\n\nProfessional\n\nScientific\n\nPremium\n\nConfident\n\nFINAL RESULT\n\nA world-class Head & Shoulders advertising poster that looks like a real global FMCG campaign, combining hyper-realistic product photography, authentic human interaction, luxury commercial lighting, premium graphic design, strong brand identity, perfect typography hierarchy, and high-converting social media advertising aesthetics.","promptZh":"提示词：海飞丝\n\n“自信从头皮开始”\n\n格式\n\n超高端快消品社交媒体广告\n\n纵向 4:5\n\nInstagram 主视觉创意\n\n商业产品广告\n\n代理商级艺术指导\n\nBehance 首页质量\n\n8K 超高清\n\n超现实主义\n\n摄影 × 平面设计融合\n\n零 AI 废料\n\n零通用产品样机\n\n零悬浮产品渲染\n\n核心策略\n\n这不是一张洗发水海报。\n\n这是一个以自信为驱动的海飞丝营销活动，产品正在被积极使用，建立瞬间的信任和产品相关性。\n\n设计必须感觉像是宝洁内部创意团队与 Pentagram 以及 Wieden+Kennedy 合作创作的全球营销活动。\n\n当有人看到广告的那一刻，他们应该立即明白：\n\n去屑\n\n净爽头皮\n\n清爽头发\n\n专业品质\n\n视觉构图\n\n巨大的海飞丝瓶子作为主导核心元素，占据构图的约 45%。\n\n两只真实的湿润的手从底部和侧面自然地握住瓶子。\n\n手上覆盖着真实的洗发水泡沫和肥皂泡。\n\n手指、瓶身表面和皮肤上可见微小的水滴。\n\n瓶子略微向相机倾斜，以最大限度地提高品牌知名度。\n\n握住瓶子的手指上有自然的压力痕迹。\n\n包装上可见的水分和光泽。\n\n整个构图围绕海飞丝标志性的调色板构建。\n\n背景设计\n\n浓郁的海飞丝深蓝色渐变背景。\n\n柔软的白色洗发水泡沫在整个场景中漂浮。\n\n前景和背景中大型模糊的泡沫元素营造出深度。\n\n奢华的商业照明晕染。\n\n悬浮在空气中的细微水花颗粒。\n\n高级亮面反射。\n\n无浴室环境。\n\n无分心的布景。\n\n纯粹以广告为中心的影棚设置。\n\n产品呈现\n\n真实的海飞丝去屑洗发水瓶子。\n\n标签完美可见。\n\n包装极其清晰。\n\n微观细节可见。\n\n真实的塑料反射。\n\n冷凝水滴。\n\n高级商业修图。\n\n文字层级\n\n左上角：\n\n海飞丝官方 Logo\n\n主标题：\n\n100% 无屑自信\n\n巨大的粗体高级排版。\n\n副标题：\n\n临床证明的头皮保护\n\n功效部分\n\n位于右侧。\n\n极简高级图标系统。\n\n✓ 去除可见头屑\n\n✓ 健康头皮保护\n\n✓ 持久清爽\n\n✓ 皮肤科医生测试\n\n排版简洁且极具可读性。\n\n平面设计系统\n\n苹果级的极简主义。\n\n耐克级的视觉自信。\n\n宝洁级的产品沟通。\n\n强大的视觉层级。\n\n完美的负空间。\n\n奢华快消品布局。\n\n移动优先的可读性。\n\n每个元素都对齐到专业的广告网格。\n\n灯光\n\n高端商业美容照明。\n\n大型顶置柔光箱。\n\n瓶子周围的高级边缘光。\n\n受控的镜面高光。\n\n自然阴影。\n\n奢华产品反射。\n\n核心产品周围的柔和光晕。\n\n相机\n\n哈苏 H6D-400C\n\n85mm 镜头\n\nf/4\n\nISO 100\n\n影棚商业摄影\n\n极锐聚焦\n\n专业广告修图\n\n调色板\n\n海飞丝蓝\n\n纯净白\n\n银色高光\n\n清爽水色点缀\n\n氛围\n\n清新\n\n洁净\n\n值得信赖\n\n专业\n\n科学\n\n高级\n\n自信\n\n最终结果\n\n一个世界级的海飞丝广告海报，看起来像真实的全球快消品营销活动，结合了超现实的产品摄影、真实的人机交互、奢华的商业照明、高级的平面设计、强大的品牌身份、完美的排版层级和高转化率的社交媒体广告美学。","promptVariants":[{"text":"Prompt : HEAD & SHOULDERS\n\n\"CONFIDENCE STARTS AT THE SCALP\"\n\nFORMAT\n\nUltra-Premium FMCG Social Media Advertisement\n\nVertical 4:5\n\nInstagram Hero Creative\n\nCommercial Product Advertising\n\nAgency-Level Art Direction\n\nBehance Front Page Quality\n\n8K UHD\n\nHyper-Realistic\n\nPhotography × Graphic Design Fusion\n\nZero AI Slop\n\nZero Generic Product Mockups\n\nZero Floating Product Renders\n\nCORE STRATEGY\n\nThis is not a shampoo poster.\n\nThis is a confidence-driven Head & Shoulders campaign where the product is actively being used, creating instant trust and product relevance.\n\nThe design must feel like a global campaign created by P&G's internal creative team in collaboration with Pentagram and Wieden+Kennedy.\n\nThe moment someone sees the ad, they should immediately understand:\n\nAnti-Dandruff\n\nClean Scalp\n\nFresh Hair\n\nProfessional Quality\n\nVISUAL COMPOSITION\n\nMassive Head & Shoulders bottle positioned as the dominant hero element occupying approximately 45% of the composition.\n\nTwo realistic wet hands holding the bottle naturally from the bottom and side.\n\nHands covered with authentic shampoo foam and soap bubbles.\n\nTiny water droplets visible on fingers, bottle surface, and skin.\n\nBottle angled slightly toward camera to maximize branding visibility.\n\nNatural pressure marks on fingers gripping bottle.\n\nVisible moisture and shine on packaging.\n\nEntire composition built around the iconic Head & Shoulders color palette.\n\nBACKGROUND DESIGN\n\nRich Head & Shoulders deep blue gradient background.\n\nSoft white shampoo bubbles floating throughout scene.\n\nLarge blurred foam elements in foreground and background creating depth.\n\nLuxury commercial lighting bloom.\n\nSubtle water splash particles suspended in air.\n\nPremium glossy reflections.\n\nNo bathroom environment.\n\nNo distracting scenery.\n\nPure advertising-focused studio setup.\n\nPRODUCT PRESENTATION\n\nAuthentic Head & Shoulders Anti-Dandruff Shampoo bottle.\n\nLabel perfectly visible.\n\nPackaging ultra sharp.\n\nMicro-details visible.\n\nRealistic plastic reflections.\n\nCondensation droplets.\n\nPremium commercial retouching.\n\nTEXT HIERARCHY\n\nTop Left:\n\nOfficial Head & Shoulders logo\n\nPrimary Headline:\n\n100% DANDRUFF FREE CONFIDENCE\n\nLarge bold premium typography.\n\nSecondary Headline:\n\nClinically Proven Scalp Protection\n\nBENEFITS SECTION\n\nPositioned on right side.\n\nMinimal premium icon system.\n\n✓ Removes visible dandruff\n\n✓ Healthy scalp protection\n\n✓ Long-lasting freshness\n\n✓ Dermatologically tested\n\nTypography clean and highly readable.\n\nGRAPHIC DESIGN SYSTEM\n\nApple-level minimalism.\n\nNike-level visual confidence.\n\nP&G-level product communication.\n\nStrong visual hierarchy.\n\nPerfect negative space.\n\nLuxury FMCG layout.\n\nMobile-first readability.\n\nEvery element aligned to a professional advertising grid.\n\nLIGHTING\n\nHigh-end commercial beauty lighting.\n\nLarge overhead softbox.\n\nPremium edge lighting around bottle.\n\nControlled specular highlights.\n\nNatural shadows.\n\nLuxury product reflections.\n\nSoft glow around hero product.\n\nCAMERA\n\nHasselblad H6D-400C\n\n85mm Lens\n\nf/4\n\nISO 100\n\nStudio Commercial Photography\n\nUltra Sharp Focus\n\nProfessional Advertising Retouching\n\nCOLOR PALETTE\n\nHead & Shoulders Blue\nPure White\nSilver Highlights\nClean Aqua Accents\n\nMOOD\n\nFresh\n\nClean\n\nTrustworthy\n\nProfessional\n\nScientific\n\nPremium\n\nConfident\n\nFINAL RESULT\n\nA world-class Head & Shoulders advertising poster that looks like a real global FMCG campaign, combining hyper-realistic product photography, authentic human interaction, luxury commercial lighting, premium graphic design, strong brand identity, perfect typography hierarchy, and high-converting social media advertising aesthetics.","type":"en","label":"英文提示词"},{"text":"提示词：海飞丝\n\n“自信从头皮开始”\n\n格式\n\n超高端快消品社交媒体广告\n\n纵向 4:5\n\nInstagram 主视觉创意\n\n商业产品广告\n\n代理商级艺术指导\n\nBehance 首页质量\n\n8K 超高清\n\n超现实主义\n\n摄影 × 平面设计融合\n\n零 AI 废料\n\n零通用产品样机\n\n零悬浮产品渲染\n\n核心策略\n\n这不是一张洗发水海报。\n\n这是一个以自信为驱动的海飞丝营销活动，产品正在被积极使用，建立瞬间的信任和产品相关性。\n\n设计必须感觉像是宝洁内部创意团队与 Pentagram 以及 Wieden+Kennedy 合作创作的全球营销活动。\n\n当有人看到广告的那一刻，他们应该立即明白：\n\n去屑\n\n净爽头皮\n\n清爽头发\n\n专业品质\n\n视觉构图\n\n巨大的海飞丝瓶子作为主导核心元素，占据构图的约 45%。\n\n两只真实的湿润的手从底部和侧面自然地握住瓶子。\n\n手上覆盖着真实的洗发水泡沫和肥皂泡。\n\n手指、瓶身表面和皮肤上可见微小的水滴。\n\n瓶子略微向相机倾斜，以最大限度地提高品牌知名度。\n\n握住瓶子的手指上有自然的压力痕迹。\n\n包装上可见的水分和光泽。\n\n整个构图围绕海飞丝标志性的调色板构建。\n\n背景设计\n\n浓郁的海飞丝深蓝色渐变背景。\n\n柔软的白色洗发水泡沫在整个场景中漂浮。\n\n前景和背景中大型模糊的泡沫元素营造出深度。\n\n奢华的商业照明晕染。\n\n悬浮在空气中的细微水花颗粒。\n\n高级亮面反射。\n\n无浴室环境。\n\n无分心的布景。\n\n纯粹以广告为中心的影棚设置。\n\n产品呈现\n\n真实的海飞丝去屑洗发水瓶子。\n\n标签完美可见。\n\n包装极其清晰。\n\n微观细节可见。\n\n真实的塑料反射。\n\n冷凝水滴。\n\n高级商业修图。\n\n文字层级\n\n左上角：\n\n海飞丝官方 Logo\n\n主标题：\n\n100% 无屑自信\n\n巨大的粗体高级排版。\n\n副标题：\n\n临床证明的头皮保护\n\n功效部分\n\n位于右侧。\n\n极简高级图标系统。\n\n✓ 去除可见头屑\n\n✓ 健康头皮保护\n\n✓ 持久清爽\n\n✓ 皮肤科医生测试\n\n排版简洁且极具可读性。\n\n平面设计系统\n\n苹果级的极简主义。\n\n耐克级的视觉自信。\n\n宝洁级的产品沟通。\n\n强大的视觉层级。\n\n完美的负空间。\n\n奢华快消品布局。\n\n移动优先的可读性。\n\n每个元素都对齐到专业的广告网格。\n\n灯光\n\n高端商业美容照明。\n\n大型顶置柔光箱。\n\n瓶子周围的高级边缘光。\n\n受控的镜面高光。\n\n自然阴影。\n\n奢华产品反射。\n\n核心产品周围的柔和光晕。\n\n相机\n\n哈苏 H6D-400C\n\n85mm 镜头\n\nf/4\n\nISO 100\n\n影棚商业摄影\n\n极锐聚焦\n\n专业广告修图\n\n调色板\n\n海飞丝蓝\n\n纯净白\n\n银色高光\n\n清爽水色点缀\n\n氛围\n\n清新\n\n洁净\n\n值得信赖\n\n专业\n\n科学\n\n高级\n\n自信\n\n最终结果\n\n一个世界级的海飞丝广告海报，看起来像真实的全球快消品营销活动，结合了超现实的产品摄影、真实的人机交互、奢华的商业照明、高级的平面设计、强大的品牌身份、完美的排版层级和高转化率的社交媒体广告美学。","type":"zh","label":"中文提示词"}],"sourceExamples":[],"promptLanguage":"英文提示词","notesZh":"来自 OpenNana 的公开提示词；保留原始作者与公开原帖引用。","sourcePromptNotes":"","author":"@Diplomeme","authorUrl":"https://x.com/Diplomeme","sourceUrl":"https://x.com/Diplomeme/status/2067125076546453518","sourceUrlRaw":"https://x.com/Diplomeme/status/2067125076546453518","sourceCitationType":"post","authorBasis":"source_label","sourceCollection":"OpenNana Awesome Prompt 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